“We decided to explore gender norms with young people as an upstream, early intervention approach to tackling violence against women and girls, as it’s never too early to have these conversations.”

We produced the film “Is it Fair? Is it Kind?” with a group of 12 young people from three primary schools in Clackmannanshire. Their drawings were the base for the character designs and style. The film obscures the gender of the characters to illustrate the issues children face.

Agency: Braw Talent
Designs: Group of Young People involved in the project + Sooz Reilly
Animation: Sooz Reilly